Driving change: choosing a change for yourself and clearing the obstacles for others to internally choose the change too.

Driving people to change: using some coercion (e.g., orders, fear of negative consequences, removal of positive consequences) to externally compel someone to change.

Scalable: Something, once created, that may be used many times without the author investing any more time. [example: I invest an hour in a blog post, but it could be read by 1, 10, 100 or 1,000 or more people and I wouldn’t have to invest another minute.]

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