Too many managers want to learn “how” in terms of detailed practices and behaviors and techniques, rather than “why” in terms of philosophy and general guidance for action.” – Jeffrey Pfeffer and Robert I Sutton in The Knowing Doing Gap, 2000

Managing by a set of hows is like trying to drive using snap shots of another windshield taken by someone else weeks ago.  Your success depends on how closely those old snapshots represent the current reality.

Managing by why is about seeing the road ahead with your own eyes, yet carrying with you all those who have driven this way before.  Why allows for subtle or significant changes and adapts, then adapts again, and adapts again.

I strive to give you more why than how at this blog.  Feel free to challenge me on it if I don’t achieve my goal.

Let’s have a great week driving change!

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The below list of links are some of what I’ve been reading and pondering lately.

What ideas have you been letting into your head to rattle around?

Anything good going to come of the rattling?

New Paradigms by Stephen Dale

Changing the Status Quo by H. William Dettmer

Systems Thinking and the Cynefin Framework by H. William Dettmer

Can Your Organization Handle Losing a Leader by John Kotter

Agility Results: Naval Shipyard from the Kotter International Newsletter

Why There’s No Right Way To Do MBO (Management By Objective) by Kelly Allan

The Struggle for the American Curriculum posted by drburwell

Coming Full Circle with Boyd’s OODA Loop Ideas: An Analysis of Innovation Diffusion and Innovation by Captain William Angerman

Touching the Art: A New Approach to Art Appreciation by Luc Travers

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Over on Seth Godin’s blog I found a great post about organized bravery.

He advocates for people to create platforms for bravery where people can try and fail, learn, risk, and escape the narrow confines of a “not my job” world.

What does a platform for bravery look like?

I’ve seen them come in many forms including great teams, dedicated work groups and passionate volunteer organizations.

The best form I know of is the committed friendship.  Bosses come and go and coworkers ebb and flow, but friends sustain us.

Be your friend’s platform for bravery and let them be yours.

Challenge them to “try it and see what happens.”

Accept their dare that you do something important today to make your change happen.

Remind them that “not my job” is a cuss phrase in your friendship and you don’t tolerate friends who cuss.

I’m here for you today my friends.

Stand on our friendship.

Use it as your platform for bravery.

When we’re brave together we’ll drive some amazing change.

Why not try?

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To be somebody or to do something.  In life there is often a roll call.  That’s when you have to make a decision.  To be or to do?” – Colonel John Boyd, U.S. Air Force

I choose to do.

What will you choose?

The extended Boyd quote, excerpted from a Secretary Robert Gate’s speech reads,

You’re going to have to make a decision about which direction you want to go.  If you go one way, you can be somebody.  You’ll have to make compromises and you’ll have to turn your back on your friends.  But you’ll be a member of the club and you will get promoted and get good assignments.  Or you can go the other way and you can do something – something for your country and for your Air Force and for yourself . . . If you decide to do something, you may not get promoted and you may not get good assignments and you certainly won’t be a favorite of your superiors.  But you won’t have to compromise yourself . . . To be somebody or to do something.  In life there is often a roll call.  That’s when you have to make a decision.  To be or to do?”

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Please stop ordering wide groups of people to attend training classes.  You’re making it easier on you as an implementer when you insist on treating all the people the same, but you’re destroying a grand opportunity to learn a lot about the people of the group and to serve them better.  Wrapped up in that loss is the loss of better outcomes for your organization.

Try another way.

Consider using opportunities for training as ways to differentiate people by their talents (see this Gallup Management Journal article) or by their willingness to adopt and adapt to new knowledge (see Roger’s Innovation Adoption Curve below, from suewaters site).

Let’s say you want better writers in your organization and you choose to deploy a writing course for all employees.  Here’s how that plays out if you seize the opportunity to drive change instead of driving people.

First, you’d offer the first classes to your best writers, or those most interested in improving their writing and let them choose to get to attend.   You’ll discover your innovators (the people who were writing well already) and the early adopters (the ones willing to jump on board with only the slightest prompting).

Next, reach out to targeted people in the early majority by suggesting this course is one of several ways they could improve their writing.  See who takes you up on the offer, or who chooses one of the other options (e.g., a book list, peer mentoring).  All you care about is that they write better, not that they take a writing course.  Don’t confuse your means (the course) with your ends (better writers).

Finally, allow people to admit they are in the late majority or the laggards without shame.  Perhaps their strengths aren’t in writing and getting them to be better at it isn’t worth the time and energy you and they would have to put into it for the modest to non-existent gains you would achieve.  Find them a place to play to their strengths where writing is less important to organizational success.  Consider their lack of interest in the training a cost savings over what you would have spent on their unsuccessful mandatory training.

I will consider all my hours of writing on this blog doubly worth the effort if just one person is saved from a training class that they manifestly don’t want to attend that works on their weakness that if they had any free will left in their job they would never, ever choose to do again.  We can’t afford to waste money on training people to be something they don’t want to be.  Let’s work on improving what they are good at and using all of that to make our organizations the best they possibly can be.

Why not try?  Who’s with me?

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My friend shared a great link to the Dancing Guy and his lessons on leadership and the first followers.

I can remember quite clearly a time when I was a first follower.  It was a Friday in early 2004.  David Mortimore presented Eli Goldratt’s The Goal to my work group.   David might as well have been the dancing guy because I couldn’t help but jump up and join him.  I rushed out that night and bought a copy of The Goal, read it that weekend, and rushed in to work on Monday determined to implement Goldratt’s Five Focusing Steps immediately.

There was something in the story David told that Friday that spoke to me.  It said, “Jump up and join in now. Now!” and I listened.  I’m so glad, all these years later, that I listened.

Can you remember a time when you’ve been the first follower? How did that moment change your life?

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Nobody can go back and start a new beginning, but anyone can start today and make a new ending.” – Maria Robinson

What will you do this week to drive change and make a new ending for some change that truly matters to you?

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Stuck with a problem you can’t solve?

Read something.

Sit with the thoughts your reading provides you.

Then act.

It really is a simple recipe.

If you want some hints of good reads for your type of problem, just e-mail me or post a comment.  I and the other readers can surely help you out.

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Some days you’ll be part of meetings and you’ll be trying to drive change while everyone around you is talking about driving people.

Don’t give in to the peer pressure to drive people.

Raise the standards of the group.  Drive change.

People will notice and they will be grateful for your example.

Why not try?

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It is my month after all.

Happy April Fools’ Day everyone.

Enjoy the joke and beware the April!

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