You can’t sell complicated

You can’t sell complicated to someone who came to you to buy simple.” – Seth Godin

Remember: the people you’re talking to haven’t thought about your change as much as you have.  Don’t talk down to them from the mountain of learning you’ve climbed. Guide them to peak you’re on.

Driving change often requires you to return to where you started to gather more followers. If you have to go back to gather them, don’t think of it as regression, it’s progress.

Extra blog note: My order of Engine For Change cards arrived this weekend.  The card features the blog address plus the definitions for driving change and driving people.  If you’d like a card or several for you and your friends, just send your address to and I’ll get the cards right out in the mail to you.  Think of them as your Christmas gift from Engine For Change.

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