When Seth Godin tells you to offer your assumptions…
Instead of arguing for a course of action based on the status quo or your emotional gut, describe the theory of the case.
…he’s outlining the Model II portion of the research and teachings of Chris Argyris.
If you want to improve your change driving skills, studying Arygris is worth your time. You must practice sharing your case in a way that opens your work up to the critique and participation of others.
When Seth Godin suggests you beware of the missing steps toward success…
PS if one of the steps is, “and then a miracle happens,” you probably need to work on your case a bit.
…I think of the Underpants Gnomes from South Park and their simple three step plan to corporate success.
Now show your work and drive change!