There’s No Competitive Advantage in Copying

Best-in-class sounds like a position to aspire to.

It isn’t.

To more accurately describe best-in-class, we could call it either forever-chasing-the-leaders or struggling-to-do-the-same-thing-the-other-laggards-are-struggling-to-do. 

When you’re the one defining best-in-class, then you’ll have competitive advantage. There’s no competitive advantage in copying.

Take a lesson from the leaders: if you want to be the best, be yourself.  Let the others follow.

Why not try?