Did you know John Kotter’s new book, Buy-in, is out in hardcover? As a Guiding Coalition practitioner, you can’t be surprised that I rushed to purchase the book.
Here’s an excerpt from the review:
You’ve got a good idea. You know it could make a crucial difference for you, your organization, your community. You present it to the group, but get confounding questions, inane comments, and verbal bullets in return. Before you know what’s happened, your idea is dead, shot down. You’re furious. Everyone has lost: Those who would have benefited from your proposal. You. Your company. Perhaps even the country.
It doesn’t have to be this way, maintain John Kotter and Lorne Whitehead. In Buy-In, they reveal how to win the support your idea needs to deliver valuable results. The key? Understand the generic attack strategies that naysayers and obfuscators deploy time and time again. Then engage these adversaries with tactics tailored to each strategy. By “inviting in the lions” to critique your idea–and being prepared for them–you’ll capture busy people’s attention, help them grasp your proposal’s value, and secure their commit
ment to implementing the solution.
According to my most recent update e-mail from Barnes & Noble, I should expect to see the book on Monday. I don’t expect it to take me very long to get through it, so you should see a book report up here soon.
In a side note, today we closed out our 2010 Guiding Coalition, a group Professor Kotter has met and follows. This Guiding Coalition’s tenure has been truly amazing. I have the best job in the world!
Have a great weekend everyone! Happy reading!