Seth Godin shares the:
Evolution of every medium
- Technicians who invented it, run it
- Technicians with taste, leverage it
- Artists take over from the technicians
- MBAs take over from the artists
- Bureaucrats drive the medium to banality
While I agree this evolution is typical, it isn’t the end.
I’ve seen an evolution go the other way. Here’s my list:
Re-invention of a medium
- Passionate people drive change among the bureaucrats.
- Leaders see the change and embrace it.
- The artists among the organization begin to thrive, casting light on those around them.
- Change spreads to the technical people, as the technology supporting the change arrives.
- People forget the place used to be so bureaucratic.
I write that list from my experience driving change amidst a huge bureaucracy. All are not transformed, but many are nearing the turn of step 2 and some are already, joyfully to step 5. Remember: not everyone goes at the same pace.
If I hadn’t seen it, I wouldn’t believe it. But if it can happen once, it can happen again. Re-invention is possible.
And, I’m an engineer. I should know.